Ikea is utilising a novel approach to attracting a new generation of workers: it has created a virtual store in the popular ...

The retailer has fallen victim to operating in a promotional market, it says, with UK sales dropping by 8.3% last year.

Chief brand officer Maria Koutsoudakis says Vodafone is in a strong place to be pulling on its marketing levers with a new ...

From the impact of price promotions to the value of taking time away from work, it’s been a busy week. Here is my take.

PepsiCo is “thinking differently” about how it approaches growth, according to its chief marketing officer for its global ...

The footwear company saw revenue and profits tumble as it looks to change its marketing focus from “storytelling” to a ...

Who helped you? Who took a chance on you? Who was the person that saw your potential and nurtured you? What did that mean to, ...

A year and a half on from bringing together its growth, digital transformation and platforms business, Mars Petcare’s Leonid ...

The footwear retailer saw its margins shrink as it relied on promotional activity to encourage a “discount-hungry” consumer ...

From the changing nature of the top marketing job at Very and Innocent to what CEOs need from marketers, it’s been a busy ...

Marketing leaders should avoid taking a cookie cutter approach to hiring when eyeing up growth, says Tor Hunter-Taylor, ...

McEntee had worked as brand and marketing director at fitness company Gymbox since April 2018. It was a job he loved, but a ...